|
Respect Alcohol, Respect Yourself
There is evidence of growth in recent years in a culture of crash drinking and drinking to get drunk amongst young people in Ireland (indeed, this culture is not unique to Ireland). In response to this development the Union of Students in Ireland (USI) and MEAS commenced in April 2003 a national awareness campaign to highlight the risks run by excessive alcohol consumption. The campaign targets approximately 250,000 students in some fifty higher education institutions.
The message from USI and MEAS is clear and straight forward: ‘You can have a great time while respecting alcohol and respecting yourself’.
This message challenges today’s youth to take the lead in not entering into practices that bring about the excessive consumption of alcohol, and not to contribute to the consequences that directly and indirectly ensue as a result of this abuse. By respecting alcohol, today’s youth are respecting themselves and the people and environment that surround them.
The “Respect Alcohol Respect Yourself” campaign is promoted through the use of posters, articles, radio and TV interviews and at MEASevents campus gigs.
|
