Mature Enjoyment of Alcohol in Society

Lord Mayor of Cork, Deirdre Clune, launches 'Alcohol and the Community' report

23 June 2006

On Friday, June 23rd, the Lord Mayor of Cork, Cllr. Deirdre Clune, launched a major report on 'Alcohol and the Community' based on the proceedings of the MEAS conference on the same subject, held in Cork last October, one of the many national and international conferences brought to Cork as a result of the City’s designation as European Capital of Culture in 2005.

(Click here to download the report in full)

That conference showcased a unique Cork city partnership to tackle late-night crowd problems on its streets, which involved Cork City Council, the Garda Siochana, the HSE, Student Unions, and various business interests in the city.

The launch of Alcohol and The Community is particularly relevant to Cork City as the city centre implements a unique night-time project that brings together every facet of the city centre’s night-time operations including pubs, clubs, restaurants, hotels, drinks manufacturers, bus and taxi operators, retailers, fast-food outlets, as well as City Council, An Garda Siochana and the Health Service Executive (HSE). This partnership is committed to working to build the city’s capacity in managing large numbers of people late at night and early in the morning and to promoting responsible behaviour and civic pride in the night time city centre environment.

The project called Cork City Cares was one of the community initiatives showcased at the annual MEAS Alcohol and Society Conference last year and is detailed in MEAS’s publication Alcohol and the Community.

MEAS CEO, Ms. Sheehan said that the Cork City Cares project was in line with the Sustaining Progress national agreement recommendation that community action to tackle alcohol problems needed to be multi-agency and involve multiple actions. “The proceedings of the MEAS conference provides excellent guidelines for the conduct of such community mobilization projects in other parts of the country”, she added.

Cork City Cares is a pilot city centre initiative aimed at promoting the vibrancy and security of Cork’s night-time economy. It offers opportunities to unite all the players in the night-time economy to work together in social partnership to deliver a quality night-time offer within a safe, well serviced and attractive environment that stimulates city centre economic growth and investment.

MEAS is a drinks industry initiative to combat alcohol misuse and abuse. It was established in late 2002, and is supported by Beamish & Crawford plc; Diageo Ireland; Edward Dillon & Co Ltd.; Irish Distillers Group; Licensed Vintners Association; C&C Group; Drinks Industry Group of Ireland; Heineken Ireland; Inbev Ireland and the Vintners’ Federation of Ireland. MEAS is committed to working to tackle the problem of under-age drinking, as well as the phenomenon of drinking to get drunk, and drink driving.

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