Mature Enjoyment of Alcohol in Society

Fionnuala Sheehan, Chief Executive of MEAS, with Superintendent Con O’Donohue of the Garda National Traffic Bureau, and John Caulfield, Interim Chief Executive for the Road Safety Authority
Fionnuala Sheehan, Chief Executive of MEAS, with Phil Hogan, Minister for the Environment, Community and Local Government, and Richie Fitzgerald, Irish pro-surfer.
MEAS Chief Executive, Fionnuala Sheehan, with Eamon Fennell and Emmet Kirwan at the launch of 2014.

Welcome to

MEAS, the Irish word for ‘respect’, is the working name for our organisation, the Mature Enjoyment of Alcohol in Society Limited.

Respect encapsulates a core value of MEAS – we must respect alcohol and when we consume it we must respect ourselves and respect others. MEAS envisions an Irish society where alcohol is enjoyed in a mature, sensible and appropriate manner.

MEAS promotes social responsibility among producers, marketers, distributors and retailers of alcohol in Ireland, and in partnership with Government and other appropriate bodies promotes the mature enjoyment of alcohol amongst consumers.

The message from MEAS is clear and straight forward:

‘You can have a great time while respecting alcohol and respecting yourself’

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