Promoting Responsibility when drinking
and reducing alcohol related harm (2002 – 2014)

In the 12 years since 2002, MEAS and its consumer facing brand have led the way in developing initiatives aimed at increasing awareness of drinking responsibly, changing attitudes towards excessive drinking and helping address the urgent issue of alcohol misuse in Ireland.

MEAS Initiatives

Training in Responsible Serving of Alcohol

Supported by MEAS, Fáilte Ireland and the on-trade representative organisations, more than 17,000 bar-tenders undertook training in the responsible serving of alcohol.

Raising standards in the naming, packaging
and promotion of alcohol

The membership of the Independent Complaints Panel established under the MEAS Code of Practice was fully independent and brought a wide variety of experience to its deliberations. The Panel decided on 64 complaints during its life. All complaints were published in the media, on the MEAS website and in annual reports circulated to relevant stakeholders.

The MEAS Code Advisory Service was widely used by producer, retail and media/advertising agency representatives and contributed significantly to code compliance.

MEAS has called on Government to introduce a single statutory code that addresses promotional activity by all retailers of alcohol, backed by Section 17 of the Civil Law (Miscellaneous Provisions) Act 2011.

Alcohol and Society Conference Series

MEAS hosted a number of national conferences on important themes including:

Alcohol Issues – A Partnership Approach

Alcohol and Young People

Alcohol and the Community

The Cultural and Social Aspects of Alcohol

Working Together to Reduce Alcohol Related Harm


Drinkaware’s award winning communications programme challenged our culture of excessive drinking, and provided information and strategies to support responsible drinking. The programme was research led and delivered in partnership with a broad range of organisations.

drinkaware awareness and affinity

Research undertaken by Millward Browne in January 2014 (the MB research1) found that was perceived as the leading organisation promoting drinking in moderation; 85% of over 18s were aware of drinkaware and the awareness level increased to 91% amongst 18 – 29 year olds, drinkaware’s key target audience.

More than 9 in 10 of those aware of drinkaware said the brand should be used more widely, while 7 in 10 said ‘it is effective without pointing the finger’.

More than 1.1m unique visitors logged on to, while responsible drinking messages developed by third level students in the 2013/2014 competition reached more than half a million.

Attitude and Behaviour change

Reduction in consumption of alcohol

Alcohol consumption reduced by some 26% in Ireland in the 12 year period since 20012. The MB research found that 9 in 10 drank the same or less in 2013 v 2012, 7 in 10 now consider their drinking pace, while 6 in 10 now consider the quantity they drink.

Employment of strategies to avoid drink driving

The MB research also found that 6 in 10 now know what a standard drink is, 5 in 10 know the time it takes to process alcohol, and that 8 in 10 now organise transport to avoid anyone drink driving. There has been a very significant reduction in road fatalities in Ireland since 2007 and in the rate of detection of drink driving3.

Attitudes towards drunkenness

The MB research also found that 8 in 10 believed there is growing awareness of the effects of excessive drinking, while 9 in 10 agreed that being drunk in public is unattractive to the opposite sex.

Reduction in prevalence of underage drinking

Irish and international research reports have recorded a reduction in the prevalence of underage drinking in Ireland, particularly since 20074, while Garda data5 shows a reduction in public order offences (some 36%) between 2008 and 2012.

Pro Teeth Whitening System – The Future Of Teeth Whitening?

Pro White Teeth Whitening system includes custom trays made by a dental lab, temporary trays, a choice of either 16% or 22% ( which is the one recommended) in mint flavor, and gives you a 30 day risk free money back guarantee.
Pro White Teeth whitening gel comes in two strengths of Carbon Peroxide.,22% and 16%. 22%. The 22% will work for most people and is the strength the company recommends, while 16% would be the better choice for those with sensitive teeth.

 Peroxide, the main ingredient of Pro White Teeth is FDA approved, and does not include any filers that might be dangerous or toxic, like dome other companies’ teeth whitening systems may consist of.

The gel and the custom tray have a money back guarantee. If you are not satisfied for any reason you return the unused portion of the Pro White Teeth system.

Pro White Teeth offers additional teeth whitening gel at reasonable prices, and will keep for up to three years in your refrigerator.

Using your Pro White Teeth is very simple. When you receive the kit, you need to use the materials included to make a mold of your teeth. Take the blue and white putty, and mix it together, until you have one solid color. Roll the putty out, and use it to fill one of the temporary trays, place the mold onto your top teeth, and hold it there for four minutes. Repeat the previous steps for your lower teeth. Once you complete this, you return the molds in the prepaid envelope, and receive your permanent trays in about three business days.

I am a coffee drinker, and on occasions I like to drink red wine. These are two of the worst things you can do to your teeth, and can cause stains, and yellowing. I have tried the over the counter whitening systems, and found them less than effective. I did some research online and found, Pro White Teeth

I was a bit taken aback by the price of the Pro White Teeth whitening system, but I knew that getting my teeth whitened by my dentist would be even more expensive. Pro White Teeth is available online at sites like for around $80.00. I ordered the Pro White Teeth kit, and it arrived in a few days. I followed the instructions and made the molds of my teeth, and sent them off and waited for my permanent trays to arrive.

It only took a few days, about four to be precise. I used the system as directed, and the results were amazing. I would recommend the Pro White Teeth Whitening Strips to anyone who needs whiter teeth.


New Laws Come into Play For Using A Hoverboard In Ireland

There has been many campaigns over the last 2 decades about the huge problem of drink driving in Ireland and it has been largely successful. Ireland is a rural country and many people live outside of small towns and villages and a generation ago it was acceptable to go for a few pints and then drive home after the pub. This is certainly not the case any more and there is a lot of shame associated with drink driving to the extent that there has even been talk in the media of having a public list where you will be named and shamed online if you are caught drink driving.

In recent years however there are new forms of transport and Dublin has even become quite bike friendly in the last 10 years especially. But now there are a few new kids on the block in the form of electric scooters, hoverboards and segways. In this article there have been calls to regulate electric scooters and hoverboards so they can be used in the same vein as bicycles. This makes absolute sense. As it stands the guards can seize any scooter or hoverboard if it is used on the footpath or indeed on the road itself.

These new forms of transport should be encouraged as it takes traffic off of our roads and it is more environmentally friendly. In fact in cities in the US they are being encouraged and rightly so. There was a huge push in Dublin to get people to use bikes and as we are a major city with no underground/metro system things like this could take the pressure off of the roads. What is the issue with people using a hoverboard to get to work over a car? It is a much better way to do your commute and should be encouraged.

Advantages of Using Wireless Bluetooth Headphones

bluetooth speakersNowadays Bluetooth speakers are getting very popular, especially when it is about listening to music from your PC, laptop or mobile with an external speaker. Bluetooth speakers are generally very efficient and it brings a whole new technology. With the help of Bluetooth technology you can get various waves of different frequencies and it is very useful when it comes about listening to music in the much wider form. Bluetooth speakers are so efficient that you can use it for any purposes like you can use Bluetooth speakers while celebrating someone’s birthday or while you are partying with your friends. Bluetooth speakers are also very much portable, so that you can carry these things while you are on a tour. And the most beautiful part of  Bluetooth headphones is it provides a very good clarity of sound, so that you can enjoy your music with a good mood.

So, you can understand how useful and advantageous Bluetooth speakers can be.

So now I will talk about the different advantages of Bluetooth speakers.

1) Wireless: It is one of the key advantages of Bluetooth headphones. As the Bluetooth speakers are wireless, you can carry it to anywhere. And you don’t have to struggle with wires as well. So when you are thinking about listening to music from your device you can do it by connecting it with a Bluetooth speaker. You don’t have to worry about plugging a wire and then unplugging it.

2) Portable: Bluetooth speakers are quite portable. So that you don’t have to face much trouble when you are on a tour or when you are traveling to somewhere. You can easily carry these Bluetooth speakers and then connect it with your device without any wired connection. So, these facilities make a Bluetooth speaker very famous.

3) Power saver: Bluetooth speaker is something which really can be counted as an environment friendly innovation. As this Bluetooth speaker really helps to save up the power for you. So if you are out of power or if you really want to save up some power, then Bluetooth speakers are something which you can really adopt. So it can provide you some good quality music and at the same time it will help to save up some power as well.

4) Sound quality: Bluetooth speakers are very much famous for providing a good quality of sound. So, when you are listening to your favorite song you won’t like any kind of distortion or disturbances. Bluetooth speaker is something which won’t cause any disturbance to your song as it will provide a very high quality of sound. The quality of sound in a Bluetooth speaker is so good that you can use it anywhere like you can use it in any festival or in any type of parties.

5) Easy to install: Bluetooth speakers are very much easy to install and very easy to configure with your phone or laptop. Sometimes in many cases you may not need any installation as well. So you can understand how easily you can use a Bluetooth speaker.

Setup Your Own CCTV Security System

cctv camerasWith the ever-increasing crime rates worldwide, business and homeowners are forced to take security measures in their own hands. Of course, you can always rely on your local law enforcement to assist you when needed, but they cannot possibly be there 24/7. Many retail giants utilize CCTV surveillance, because it offers an array of benefits. Just like anything else, these systems also come with some disadvantages. Below, you will discover a list of advantages and disadvantages of surveillance camera systems.


The biggest benefit of security systems is they offer a very cost-efficient operation. Most of these systems operate on electricity and wireless communication, which is already set up in most homes. This energy efficient equipment will not drive up your electric bill, so you are not going to be out any money, other than the initial price. Another benefit that cannot be ignored is just the mere presence of the security cameras, will deter illegal activity. Most criminals will not dare cross paths with a surveillance camera, because they fear getting caught in action.

Most of the modern surveillance systems are now being embedded with Bluetooth chips. This device gives homeowners remote control capabilities from anywhere around the globe. Each system will have its on mobile app, which must be downloaded to your smartphone or tablet. You will need to pair the equipment with your existing Internet router, before the system will function appropriately.


When you first start shopping for a new surveillance system, you will discover that there are both, wireless and wired models available on the market. The wireless system is much easier to install, which is why many consumers find it more desirable. Of course, there is one downside to this system and that its reliability rating. A minor wireless interference can alter the system’s performance, potentially leading to a complete disconnection. If this happens, the system will not function correctly and you will not be able to access live stream or receive notifications.

Wireless surveillance systems can also be vulnerable to security breaches and criminal tampering. An intelligent criminal or online hacker will know exactly how to hack into the system. Password protecting the security system during the setup and installation process will be your best bet. Be sure that you choose a strong password that will not easily be hacked.


When you consider these advantages and disadvantages, it is obvious that the advantages outweigh the disadvantages. A surveillance system will definitely boost your home security in more ways than one and you should not go another day without this additional protection.

Advantages And Disadvantages Of The Android TV Box

Are you trying to reduce your monthly expenses, but do not know where to begin? If so, you should consider starting with the elimination of your cable bill. Cutting the cord has never been easier than with the Android TV box. This device is designed to take the place of an expensive cable television, but there are some advantages and disadvantages that must be considered. Below, you will discover more information about the TV box, so you can decide whether or not it is suitable for your needs.


TV boxes are very accessible and in fact, you will find various brands on the market. As mentioned above, these devices offer an array of advantages that cannot be ignored. Starting with the installation process, which is very simple and only takes around 20-30 minutes tops. It comes with everything you need to complete the installation and setup in a timely manner. It also includes a remote that is formatted in a simple layout, so everyone in the family can utilize it without difficulty.

If you are working with limited space, you are in luck, because most of the available models have a compact and lightweight design. This gives you the option of sitting them on your entertainment or TV stand.


All electronic devices have some advantages, as well as disadvantages. While, most consumers will solely focus on the advantages, it is crucial to explore both. One disadvantage of the TV box that seems to bother consumers most is the lack of system storage. This is a problem for avid gamers and movie enthusiasts that prefer downloadable games, movies, and music to TV programing.

Most Android boxes will have a lot of process running in the background at all times. This not only utilizes a lot of mobile data, but it will also slow down the performance level.

Things to know when shopping for second hand iPhones for sale

There is no getting around the fact that Apples famous iPhone is a quality product but it does come at a price (literally) and that price is pretty expensive. Apple don’t deal in budget items but there are other ways to get Apple products at a much cheaper rate.

A refurbished iPhone is one that is basically second hand. This usually mans they were originally faulty and sent backiphone 5 refurbished for a repair or they may have had some damage and being repaired and now are ready to use again in full working condition. As with most refurbished items you may not receive the new packaging that you would receive buying brand new but everything else should be as good as new. Most sellers of iPhones for sale like will offer a warranty on the refurbished iPhone to ensure that their customers are shopping with confidence. There is also three different types of refurbished items usually called grades.

  1. Grade A condition – The iPhone is as good as new on the outside and inside and works perfectly.
  2. Grade B condition – usually has some marks on the cover but the phone is in full working order.
  3. Grade C condition – The iPhone is noticeably used.

Each grade will have a different price point as you would expect. Grade A being the most expensive as the phone is in the best condition and Grade C will be the most affordable for those on a budget.