Mature Enjoyment of Alcohol in Society

Fionnuala Sheehan, Chief Executive of MEAS, with Phil Hogan, Minister for the Environment, Community and Local Government, and Richie Fitzgerald, Irish pro-surfer.
3e Presenter Caroline Twohig, 2FM Presenter Paddy McKenna, Actor Emmet Kirwan, Fionnuala Sheehan CEO drinkaware.ie, Denise McCarthy Welfare Officer at USI and Duan Stokes, Publishing Editor at Hot Press and John Hurley from H2 Learning pictured at the DARE2BDRINKAWARE.ie awards ceremony in The Powerscourt Theatre in Dublin
Fionnuala Sheehan pictured at the launch of the 'Morning After' campaign 2012 with a representative from An Garda Siochana; Minister for Transport, Leo Varadkar; and Head of the RSA, Noel Brett.

Welcome to MEAS.ie

MEAS, the Irish word for ‘respect’, is the working name for our organisation, the Mature Enjoyment of Alcohol in Society Limited.

Respect encapsulates a core value of MEAS – we must respect alcohol and when we consume it we must respect ourselves and respect others. MEAS envisions an Irish society where alcohol is enjoyed in a mature, sensible and appropriate manner.

MEAS promotes social responsibility among producers, marketers, distributors and retailers of alcohol in Ireland, and in partnership with Government and other appropriate bodies promotes the mature enjoyment of alcohol amongst consumers.

The message from MEAS is clear and straight forward:

‘You can have a great time while respecting alcohol and respecting yourself’

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