Welcome to MEAS.ie
MEAS, the Irish word for ‘respect’, is the working name for our organisation, the Mature Enjoyment of Alcohol in Society Limited.
Respect encapsulates a core value of MEAS – we must respect alcohol and when we consume it we must respect ourselves and respect others. MEAS envisions an Irish society where alcohol is enjoyed in a mature, sensible and appropriate manner.
MEAS promotes social responsibility among producers, marketers, distributors and retailers of alcohol in Ireland, and in partnership with Government and other appropriate bodies promotes the mature enjoyment of alcohol amongst consumers.
The message from MEAS is clear and straight forward: